{"id":3287,"date":"2022-03-01T16:00:22","date_gmt":"2022-03-01T16:00:22","guid":{"rendered":"https:\/\/www.kestersearch.com\/insights-and-events\/?p=3287"},"modified":"2022-03-01T16:00:23","modified_gmt":"2022-03-01T16:00:23","slug":"purpose-driven-performance","status":"publish","type":"post","link":"https:\/\/www.kestersearch.com\/insights-and-events\/blog\/2022\/03\/purpose-driven-performance\/","title":{"rendered":"Purpose Driven Performance"},"content":{"rendered":"\n

Identifying, hiring, and retaining talent to help you live your \u201cwhy\u201d<\/strong><\/p>\n\n\n\n

Quick question: Have you ever thought about what your purpose is in life? You know, really reflected on the reason you get up each morning to face the unknown and do what you do?<\/p>\n\n\n\n

What about in your career? Besides collecting a paycheck and striving to hit revenue numbers or quotas, does your work have a meaningful impact on others?<\/p>\n\n\n\n

If you haven\u2019t asked yourself these questions or aren\u2019t able to answer them confidently, I encourage you to make time to do so. What you discover just might surprise you.<\/p>\n\n\n\n

Better still, it could\u2014and perhaps should\u2014become the driving force behind everything you do.<\/p>\n\n\n\n

Working from the Inside Out<\/strong><\/p>\n\n\n\n

The renowned author, marketer, and motivational speaker Simon Sinek<\/a> explores the impact that being mission driven can have on individuals and organizations in his best-selling book, Start With Why<\/em>.<\/p>\n\n\n\n

Analyzing such visionaries as Martin Luther King Jr., Steve Jobs, and the Wright Brothers, Sinek introduces his theory of the Golden Circle<\/a>.<\/p>\n\n\n\n

Sinek\u2019s now-famous Golden Circle illustrates how the most successful individuals and organizations focus first and foremost on why<\/em> they do what they do. It\u2019s the literal and figurative nucleus of their being.<\/p>\n\n\n\n

Building off their why<\/em>, people and companies that ascribe to this philosophy move to the second ring of the Golden Circle: how<\/em>. In business vernacular, this is the person or company\u2019s value proposition and unique selling point.<\/p>\n\n\n\n

The third and final ring of the circle is what<\/em> they do. Depending on the individual or organization, this encompasses the products they make or services they provide.<\/p>\n\n\n\n

There\u2019s no shortage of people and businesses who operate with an outside-in approach and are somewhat successful by many of today\u2019s standards.<\/p>\n\n\n\n

However, the best organizations\u2014and those striving for a similar degree of greatness\u2014stand that model on its head, choosing instead to reach for a greater purpose by working from the inside out. They are, quite simply, purpose driven.<\/p>\n\n\n\n

Establishing Your Why<\/em><\/strong><\/p>\n\n\n\n

When I started my own executive search firm in 2013, I set out to provide a better service to both clients and candidates. I wanted to establish an organization that was driven by more than revenue numbers, placements, and new clients, which would allow us to partner with companies whose values align with ours.<\/p>\n\n\n\n

Today, my colleagues and I are committed to a simple mission: To improve lives, build great companies, and drive innovation<\/strong>. This is the motivation that gets us out of the bed each morning and keeps us rowing in the same direction.<\/p>\n\n\n\n

It is, simply put, our why<\/u><\/em>.<\/p>\n\n\n\n

So, what does it mean when we say our purpose is to improve lives? At the most basic level, it means we\u2019re staying laser-focused on helping our clients, our candidates, and our employees reach their full potential.<\/p>\n\n\n\n

For example, if we\u2019re working with a candidate who\u2019s traveling too much for work and not able to be at home with their family, we\u2019ll try to find them a new opportunity with one of our clients where they\u2019ll have a better work-life balance.<\/p>\n\n\n\n

Meanwhile, when we partner with a high-growth healthcare client to place a sales and marketing executive, we\u2019re not just trying to fill a position; we\u2019re executing a key component of the company\u2019s strategic plan.  <\/p>\n\n\n\n

This, in turn, helps to drive economic growth, create jobs, and foster innovation within the organization and beyond. It also improves patient access to the vitally important medical products and services the company produces and markets.<\/p>\n\n\n\n

This completes the inner circle in Sinek\u2019s hierarchy, the central mission around which our clients\u2014and, by extension, the candidates and our team members\u2014unite.<\/p>\n\n\n\n

Moving Beyond Why<\/em><\/strong><\/p>\n\n\n\n

If you\u2019ve tried to find a job or fill an open position over the past decade or so, you may have noticed that the \u201chuman\u201d element in hiring<\/a> has largely disappeared in corporate America.<\/p>\n\n\n\n

This phenomenon is particularly prevalent in the staffing industry, where technology now automates many of the functions that HR professionals once performed.<\/p>\n\n\n\n

While technology certainly has its place in modern recruiting, purpose-driven search firms\u2014much like mission-oriented companies in other industries\u2014take a hands-on, specialized approach to executive placement.<\/p>\n\n\n\n

It\u2019s how<\/em> they activate their why<\/em>.<\/p>\n\n\n\n

Fortunately, my colleagues and I realized early on that we can\u2019t be all things to all people. That\u2019s why we\u2019ve committed ourselves to being experts in four niches within the healthcare industry: diagnostics, medical devices, dental, and healthcare technology.<\/p>\n\n\n\n

To help our clients execute their vision, we work to understand their objectives and what talent strategy they need to achieve those goals. We take a management consulting and strategic HR approach to talent acquisition and recruiting rather than simply trying to fill an opening.<\/p>\n\n\n\n

This singular focus has allowed us to amass more than 55 years of healthcare recruiting experience, serving organizations that range from venture capital-backed, late-stage startups all the way to Fortune 500 companies.<\/p>\n\n\n\n

It also enables us to assign a client partner, account manager, recruiter, and operations specialist to each project, ensuring we deliver high-quality candidates quickly while maintaining excellent communication and exceeding expectations.<\/p>\n\n\n\n

Strengthening Your What<\/em><\/strong><\/p>\n\n\n\n

Within the Golden Circle framework, the outermost ring represents an individual or company\u2019s what<\/em>, the area of business where most organizations concentrate their time and resources.<\/p>\n\n\n\n

No doubt, the products and services that a company provides are crucial to success. However, to be truly purpose driven, you can\u2019t neglect your how<\/em> and why<\/em>\u2014they must all work in tandem.<\/p>\n\n\n\n

For instance, what<\/em> my colleagues and I do is locate, interview, and recruit qualified candidates for leadership roles in diagnostics, medical device, dental, and healthcare technology companies. We also partner with clients in these fields to plan and execute commercial expansion projects.<\/p>\n\n\n\n

But it goes much deeper than that.<\/p>\n\n\n\n

We\u2019re not just trying to fill an open position; rather, we\u2019re identifying high-caliber talent whose values align with the organizations we represent.<\/p>\n\n\n\n

By ensuring both client and candidate share similar values, we\u2019re helping them all\u2014and by extension, our firm\u2014live out their purpose and mission.<\/p>\n\n\n\n

It completes the circle, both in the literal and figurative sense.<\/p>\n\n\n\n

Bringing Meaning<\/strong><\/p>\n\n\n\n

If you\u2019re wondering why I\u2019m sharing how we\u2019ve evolved as a company, rest assured it isn\u2019t to boast.<\/p>\n\n\n\n

Instead, I\u2019m highlighting the fact that organizations of any size in any industry can borrow from the blueprints of legendary purpose-driven companies and transform the way they do business.<\/p>\n\n\n\n

By centering your attention on why<\/em> <\/strong>you do what you do and rallying your team and others around a shared purpose, the performance and results will follow.<\/p>\n\n\n\n

Lee Kester is the CEO and Founder of <\/em>Kester Search Group LLC<\/em><\/a>, a consultative talent acquisition firm that specializes in executive search and commercial expansion projects <\/em>for <\/em>diagnostic, dental, medical device, and healthcare technology companies throughout the United States. He can be contacted via email at <\/em>lee@kestersearch.com<\/em><\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Identifying, hiring, and retaining talent to help you live your \u201cwhy\u201d Quick question: Have you ever thought about what your purpose is in life? You know, really reflected on the reason you get up each morning to face the unknown and do what you do? What about in your career? Besides collecting a paycheck and… Read more »<\/a><\/p>\n","protected":false},"author":4,"featured_media":3290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[373,143,372],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.kestersearch.com\/insights-and-events\/wp-json\/wp\/v2\/posts\/3287"}],"collection":[{"href":"https:\/\/www.kestersearch.com\/insights-and-events\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kestersearch.com\/insights-and-events\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kestersearch.com\/insights-and-events\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kestersearch.com\/insights-and-events\/wp-json\/wp\/v2\/comments?post=3287"}],"version-history":[{"count":1,"href":"https:\/\/www.kestersearch.com\/insights-and-events\/wp-json\/wp\/v2\/posts\/3287\/revisions"}],"predecessor-version":[{"id":3289,"href":"https:\/\/www.kestersearch.com\/insights-and-events\/wp-json\/wp\/v2\/posts\/3287\/revisions\/3289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kestersearch.com\/insights-and-events\/wp-json\/wp\/v2\/media\/3290"}],"wp:attachment":[{"href":"https:\/\/www.kestersearch.com\/insights-and-events\/wp-json\/wp\/v2\/media?parent=3287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kestersearch.com\/insights-and-events\/wp-json\/wp\/v2\/categories?post=3287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kestersearch.com\/insights-and-events\/wp-json\/wp\/v2\/tags?post=3287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}